Old Palm News

“Old Palm Journal” delivers news not found elsewhere

April 26, 2013

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Getting a feel for a private golf club community can be challenging for those who don’t live inside the gates. Recognizing this, Old Palm Golf Club launched the “Old Palm Journal” about 18 months ago to help non-residents keep tabs on the latest things taking place in Old Palm right from their desktop or mobile device. “The ‘Old Palm Journal’ is a tremendous resource,” says Connie McGinnis, Director of Sales. “I always recommend it to potential homebuyers because it gives them an exclusive inside look at the Old Palm lifestyle. A lot of brokers and realtors also subscribe because the newsletter gives them a real edge when discussing the benefits of living at Old Palm.” Each month, the newsletter presents a variety of articles that cover Old Palm’s social life, golf happenings and real estate developments. The “Old Palm Journal” is delivered digitally in a one-page format for easy reading. But don’t be fooled by its conveniently compact size—you can easily click the link after each article’s first paragraph for the full-length story. The April issue was typical of the newsletter’s in-depth coverage. The lead story was about Old Palm resident and professional golfer Lee Westwood appearing on “Feherty,” one of the most popular and quirky shows on the Golf Channel. The segment was extra special because it was filmed at Old Palm, part of it in the home Lee built in the Custom Estates. Because the “Old Palm Journal” is digital, readers can easily become viewers by clicking certain links in the newsletter. For instance, the link in the Westwood story presents the “Feherty” episode in its entirety. That way, the news comes alive. Instead of merely reading about why Westwood and his family moved to Old Palm, you can watch him candidly explain the reasons. There is nothing like seeing people’s facial expressions and hearing the inflections in their voices to give you a true, unbiased look into their lives. “The biggest compliment I hear is that the “Journal” offers news that isn’t available through traditional sources of journalism,” adds McGinnis. “It presents a behind-the-scenes look into an exclusive private Club community and covers every aspect of life here.” Naturally, real estate is one of the primary topics. There are articles that discuss the overall sales in Old Palm’s three neighborhoods and more specific stories on individual homes, the release of new home sites, and recent events held in the models. Color photos and videos enhance the articles, so the readers and viewers really feel immersed in the news. The unrivalled social life at Old Palm is also a key draw, and the “Journal” writes about it in every issue. Stories may be about fun get-togethers such as Pub Night at the Club, special events like brunches and wine tastings, and additional services that members may not know about otherwise. Digital links in the “Journal” encourage the readers to stay up to date through social media, including Facebook and Twitter, and connects them to Old Palm’s in-depth, entertaining website (www.OldPalmGolfClub.com). A subscription to the “Journal” is free of charge. To sign up, simply go to http://OldPalmGolfClub.com/newsletter.


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