Old Palmâs Director of Golf Bud Taylor, Apprentice Golf Professional Michelle Warde and Old Palmâs entire golf staff recently won two of the top golf merchandising awardsâthe 2015 Association of Golf Merchandisersâ Platinum Award and the 2015 PGA Merchandiser of the Year award. The awards are based on creativity, promotions, displays, service techniques and merchandise philosophy. Taylor, Warde and Old Palmâs golf staff attribute their success to teamwork, which encourages new ideas and creates new ways to showcase the golf shop. They also rely on their knowledge and understanding of the membersâ tastes, buying patterns and habits, so the team can make educated purchasing decisions. Â The awards will be proudly displayed in Old Palmâs golf shop.